Apparently there's a 17-year old kid in Japan named Ryo Ishikawa who's playing professionally on the Japanese Golf Tour and will soon debut a driver that Yonex made especially for him that cost them 100 million yen to develop. They claim that this driver will help him in his quest to hit 350-yard tee shots (he currently averages 290 off the tee) and continue to aid him in his rise to international prominence. Already a winner on the JGT, Ryo appears to be on the verge of becoming a household name in places other then just his native Japan. Of his testing of the new driver he says, "It's a stange feeling. I've never hit it so far. The ball feels lighter somehow." I wonder if this driver could help me hit 250-yard tee shots? I'd pay at least $100 dollars for that!